Ross Franklin
The story
A different way
to fuel a life
Before Pure Green, there were sugary cereals, long days on the gym floor, and a question I couldn’t shake: what if feeling better started with what we ate?
- Growing up in the ’80s
It started at the breakfast table
I grew up on sugary cereal and processed food. My family didn’t know better, and neither did I. Athletics in high school and college made me pay attention to what I ate. The difference I felt was impossible to ignore.
The lesson: everyday choices can change how you feel.
- More than a decade in New York fitness
The gym was only part of the story
I started as a certified personal trainer, from the floor at Chelsea Piers to managing premium clubs. My clients trained three and four times a week. But the changes that stayed with me came when we worked on what they ate: less processed food, more superfoods.
The lesson: make nutrition part of the daily routine.
One shop. A bigger conviction.
Years of consulting for juice companies taught me what worked and what guests came back for. I put that experience into one shop in Manhattan. That shop became Pure Green.
The lesson: make the healthier choice easier to find.
Where it led
