Ross Franklin, founder and CEO of Pure Green Franchise

Ross FranklinFounder & CEO of Pure Green FranchiseGood health
starts with
what we eat

I’m Ross Franklin — founder and CEO of Pure Green Franchise, building healthier communities by making real nutrition convenient for everyone.

Explore Franchising →Read My Story
2014Founded, New York City
80+Locations open
200+Locations open or in development
25+States

Company figures reviewed September 10, 2026

The story

A different way
to fuel a life

Before Pure Green, there was a question I couldn’t shake: what if feeling better started with what we ate?

Ross Franklin seated in a Pure Green shop beside the cold-pressed juice display
Inside Pure GreenWatch my founder story
The conviction

Make good nutrition
an everyday habit.

  1. Growing up in the ’80s

    It started at the
    breakfast table.

    I grew up on sugary cereal and processed food. Athletics made me pay attention to what I ate. The difference I felt was impossible to ignore.

  2. More than a decade in New York fitness

    The gym was only
    part of the story.

    From personal training at Chelsea Piers to managing premium clubs, I saw how much food mattered. The changes that stayed with me came when we worked on what my clients ate.

  3. One shop.
    A bigger conviction.

    After years of consulting for juice companies, I put what I had learned into one shop in Manhattan. That shop became Pure Green.

    Read my full story
Pure Green cold-pressed juices, smoothies, and açaí bowlsJuices · smoothies · bowls

Pure Green

Fueling communities

I didn’t set out to build a juice company. My passion for fueling communities led me to build Pure Green: a place where real nutrition is fast, accessible, and genuinely good. Cold-pressed juices, superfood smoothies, and açaí bowls, made for everyday people and trusted by athletes across the NBA, NFL, NHL & MLB.

In the early days I ordered tens of thousands of lime green tote bags for a single store. My team thought I was crazy. The vision was that you could walk down a block in Manhattan and spot a Pure Green bag, and within a year you could. What started as one shop in New York grew into a community of local owners. Today, the brand has 200+ locations open or in development across 25+ states.

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Your community

The role I played
is now a
franchise

I learned early that everything comes down to people, and you cannot hire the caliber of person who becomes a franchisee. Our owners run hotels and restaurants, leave corporate careers, and come from every walk of life. They have real skin in the game, so our mission becomes their mission.

You will find them at farmers markets and local festivals, becoming health advocates for their own communities, with the brand, products, and playbook already built.

If that is the business you want to run, let’s talk.

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The Founder Success Formula — book cover

The Book

The founder
success formula

#1 Amazon bestseller in business categories, 2021

Published in 2021, The Founder Success Formula shares the lessons behind building a business: the habits, decisions, and systems that shaped my early journey as a founder. It is a practical look at the operating philosophy behind Pure Green.

Get the Book →What’s Inside

Read on Amazon →

Thought leadership

Ideas, in
conversation.

On better nutrition, building Pure Green, and the decisions that turn a conviction into a company.

In the press

Franchise Times

Pure Green ‘Going All In’
on AI, CEO Says

September 10, 2026Read the article

Bring the conversation to your audience

Building a business with purpose.

Founder leadership · Franchising · Everyday nutrition

Invite Ross to speak Explore speaking topics Press kit

Let’s Connect

Get in
touch

Franchising, speaking, press, the podcast, or partnerships — send a note and my team will get back to you.

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